Our Story

Welcome to the journey of Red Rooster, a narrative that took root in 1990 when a charming European couple found their home on the scenic Naramata Bench. In 1997, the cork joyfully popped on our inaugural vintage, marking the beginning of our steadfast commitment to crafting wines that embrace the unique character of the Okanagan Valley.

Over the years, Red Rooster has become synonymous with crafting award-winning wines. Our approach is sincere, yet we maintain a lighthearted touch—each bottle not only reflects our expertise but also exudes the sheer joy inherent in creating extraordinary wines.

Now, let’s delve into the world of our labels. From the early days when the rooster proudly paraded into the limelight, announcing our debut on the winemaking scene, to the modern interpretations that honour the land and embrace the intricate layers of our process, each label tells a story.

Picture the Rooster era: bold, confident, and a touch sassy—mirroring the personality of our wines. Fast forward to today, and our labels have transformed. We’ve traded some of the Rooster’s bravado for a nuanced celebration of the land and the winemaking process.

Why the shift? Because we view winemaking as our playground for exploration. It’s a realm where each layer, from the to the cellar, serves as a canvas for creativity. Our labels pay homage to this concept, showcasing the richness of the land and the meticulous details of the winemaking journey.

But fear not, the Rooster still struts its stuff. It’s a nod to our roots, a reminder that while we’ve evolved, the spirit of Red Rooster remains as bold and vibrant as ever.